Our Experience
Founders Kaitlyn McConnell and Steve Edwards have years of experience in corporate communications.
Their work covers countless media responses requiring quick action and sensitive messaging, but a years-long area of focus was the COVID-19 pandemic.
Edwards, who was president and CEO of CoxHealth, and McConnell, who was its media relations lead, publicly addressed misinformation about the virus, vaccines, and the role of health care for years on nearly a daily basis.
Ultimately, the experience reinforced the need for quick, relatable, transparent communication — concepts that led CoxHealth to be a national leader in information dissemination about the virus.
In addition to COVID-19, McConnell and Edwards helped communicate clear messages through situations involving employees, litigation, billing, customer service, and other matters of complex sensitivity.
Media outlets we have worked with include:
The Associated Press - CBS - CNN - The New York Times - NBC - NPR - The Washington Post - Axios - The St. Louis Post-Dispatch - The Atlantic - The New Yorker - The Kansas City Star